The one behind the scenes, connecting the dots

There's no one else more hard at work to bring partners on board and push collaborations into fruition than her!

The one behind the scenes, connecting the dots


Outreach is a vital part of Potato's operations. It says a lot about why we do what we do here at Potato. We are always trying to build relationships, connecting and helping one another. Our work also extends towards the community, with the hope of giving back and creating a positive impact on society.

Sheila, our Head of Outreach and Projects, is the one behind the scenes, connecting the dots. She reaches out to organisations and institutions to form partnerships and expand our Potato network. There's no one else more hard at work to bring these partners on board and push collaborations into fruition than her!

1. Tell us a little about yourself. (don't have to be centred around work)

I am of mixed blood and am multilingual—surprising people with different languages. I love to drive, and embarking on road trips is pure bliss. I also love to play sports.  I think of myself as a sporty person. Team sports are the best to mingle and exercise. I have been into urban farming recently. I learnt to use hydroponic and mini soil base farming, and I love building a community of like-minded folks. It inspired me to grow my herbs and vegetables.

2. It’s great that you used to be an intern here at Potato! Share with us the story of how and why you came back to work for Potato full time after your internship!

Interning in Potato made me realise the beauty of multiple industries under one roof. So much to learn. It’s unique, rojak but full of flavour and with a wealth of experience. Every day you learn something new, something different, emerging from other companies. I gradually understood the concept of how each of them serves a greater purpose. I have been brought up in a uniquely different world that feels like a natural 2nd home, just like Potato Productions with a support system like Hans and our colleague.

3. What motivates you to do outreach?

I have always been outspoken. As I grew older, I learned the skill of listening and observing too. I knew I had a special way of reaching out to others and connecting, and it is second nature to me. Growing up, people come to me when they need help or advice, and I do my best to provide, connecting with my friends and family to the best of my ability.

When it comes to work, it flows pretty well with all the other portfolios I have been working on, creating partnerships between communities and educational institutions. My biggest motivation for outreach is knowing we are connecting partners to forge an authentic relationship that brings about good for the betterment of society. I found that with passion, we can harness their skill sets and become part of their journey. It’s for the long term, and impactful moments stem from that journey.

4. What impact do you hope to create for Potato?

I hope Potato will be a place where a whole new generation of youths come together to listen, talk, and share what they know with each other. We are shaping a community for future generations to come. At its foundation is a business where we discover ideas, grow through nurturing talent and spark more unique collaboration opportunities.

5. Having worked with so many schools, what are some tips on collaborating with institutions?

Making sure it’s an authentic connection, where values synergise.

2. Establishing the purpose of the collaboration, outcome and following up.
3. Relationship/Collaboration/Connections is vital, no matter how small or big. Never judge the book by its cover; treat everyone the same.

6. What is a unique skill you bring to your job?

Being resilient, taking a positive approach, accepting challenges, being flexible and focused, keep learning and improving.

“Never say NO, Never say, 'I cannot', for you are INFINITE. All the power is WITHIN you. You can do anything. - S.V”

7. You are one of the few who works directly with our founder, Hans! How is it like working with him?

Working with Hans makes me realise that the structure is built within you; you adapt, grow, and mould to become a versatile person. Versatility is essential to be of service to other stakeholders and partners continuously. It calls for resilience too. Working with him, I am always learning an abundance of knowledge and experience he has encountered.

8. What is one valuable lesson that you have learnt from working at Potato?

Being different isn’t a bad thing. It means you’re brave enough to stand out.

9. Would you rather go back in time or be transported into the future? Why?

Go back in time! So that I can help others to navigate the future.