Lynette Chua

In this three-part series, we share our perspectives on the impact of Covid-19 on business, and how businesses can prepare for the new normal.

Most designers start designing with their ideal consumers in mind. Is there really such a thing as a ‘normal’ consumer, and if so, what serves as a baseline for normality?  Designers typically use themselves as a gauge of their consumers’ needs and capabilities, taking on pre-existing assumptions. Limited knowledge on

Published in The Couch Potato – A weekly column of casual kopi chat over ideas on design, tech, education and all things under the sun. To help the average Potato become a smarter spud. We can all remember the period when Pokemon Go has taken the world by storm. Even